Paid advertising campaigns for new music releases built exclusively for managers and labels.
Each campaign is built around a single measurable objective: pre-saves, views, streams, or sales.
In-stream campaigns that drive qualified watch time on your artist's new music video. We target by genre affinity and similar-artist audiences.
Facebook and Instagram campaigns built around one goal: converting cold audiences into Spotify listeners on the new release.
In-feed TikTok campaigns timed to your release window. Built to reach discovery audiences and genre communities at the moment of maximum momentum.
Converting your artist's fan base into buyers during the release window. Requires an active Facebook Pixel with purchase history.
Build anticipation and bank listeners before release day. We run Meta campaigns teasing the upcoming drop, driving fans to pre-save on Spotify so the release lands in their library the moment it goes live.
We partner directly with the people responsible for an artist's career.
Every engagement follows the same structure. You'll always know where we are and what happens next.
We review the artist, release timeline, platform history, and goals. This call determines which campaigns make sense for this particular release.
We define the targeting approach and build ad creatives. Allow 5-7 business days. No pixel setup, landing pages, or technical work required from your side.
Campaigns go live on your selected platforms. We handle all account infrastructure, tracking, and creative deployment from our end.
The first 7 days are data collection. We monitor closely but resist over-optimizing. Patience here directly determines how well the algorithm scales later.
Once the learning phase clears, we scale what's working and cut what isn't. Weekly updates keep you informed throughout the campaign run.
A full post-campaign breakdown: reach, conversions, cost-per-result, audience data, and recommendations for the next release.
Advertising amplifies what is already there. Here's what every manager and label should understand before launching a paid campaign.
Paid ads put music in front of more ears. But approximately half of a campaign's success comes from our execution, the other half comes from the music itself. If a song isn't connecting with listeners organically, no ad budget will change that. We will always be honest with you about this before a campaign starts.
Meta's algorithm requires approximately 50 conversion events - typically reached within 7 days - before it exits the learning phase and cost-per-result stabilizes. During this window, performance fluctuates. That is expected. We do not over-optimize during the learning phase. Patience here leads to significantly better outcomes once it clears.
If your artist has no paid ad history, there is no data to accurately predict cost-per-stream going in. We estimate based on genre and comparable campaigns, but the actual cost-per-result won't be confirmed until after the learning phase at the 7-day mark. We share that number with you and adjust strategy together from there.
Most campaigns run 3-6 weeks from launch. Stopping early, especially before the learning phase clears, significantly reduces effectiveness. A meaningful share of streams and views often accumulate after the campaign ends, as the algorithm continues surfacing to engaged audiences. We'll tell you when it's the wrong time to pause.
These figures represent the minimum ad spend: money going directly to the platforms. Campaign management fees are separate and discussed during your discovery call.
| Campaign | Platform | Primary Objective | Min. Ad Spend | Notes |
|---|---|---|---|---|
| Music Video Views | YouTube Ads | Views & Watch Time | $500 | Recommended for releases with a completed music video |
| Spotify Streams | Meta Ads | Streaming Conversions | $750 | Higher minimum accounts for the learning phase; actual cost-per-stream confirmed at day 7 |
| Release Discovery | TikTok Ads | Reach & Engagement | $500 | Most effective when timed to release week momentum |
| Merch Sales | Meta Ads | Purchase Conversions | $500 | Requires active Facebook Pixel with existing purchase data |
| Pre-Save Campaign | Meta Ads | Pre-Saves | $500 | Runs in the weeks before release date; pairs well with a Spotify streams campaign at launch |
These are starting minimums. Larger budgets allow for broader testing, faster learning phase completion, and more reliable scaling. Running multiple campaigns for the same release - e.g., Spotify streams + TikTok discovery timed together - can compound results significantly. Contact us to discuss a coordinated multi-platform strategy.
We take on a limited number of campaigns each month to ensure every client gets proper attention. Send us your release details and we'll schedule a discovery call.
Get in TouchOr email directly: hello@floramusicpromotions.com